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As the Paris 2024 Olympics draw near, India's athletes are not only preparing physically but also donning their striking new JSW Inspire sports kits. These kits are not just athletic wear; they are symbols of national pride and are engineered with cutting-edge technology to enhance performance.The JSW Inspire kits boast several advanced features designed to optimize athleticism. The stretchable material conforms to the athlete's body, providing a custom fit that maximizes range of motion. Anti-static properties ensure comfort by reducing static cling, while strategically placed air vents facilitate airflow and heat dissipation, helping athletes manage the heat.Anti-microbial properties prevent unpleasant odors and fabric degradation, while Drytech+ technology wicks moisture away from the skin, keeping athletes cool and dry. This reduces chafing and irritation, allowing them to focus on their performance.The response to the official Indian Olympic merchandise has been overwhelming. Within just 2.5 weeks of its release, the traffic for these jerseys exceeded 100,000 visits, with most of the traffic being organic. This surge in interest reflects the national pride and love for sports among Indians. Over 5,000 orders have been placed, many by corporates providing kits for their members traveling to Paris.While major cities like Mumbai, Bengaluru, Delhi NCR, Kolkata, and Hyderabad accounted for a majority of the orders, there was also significant demand from tier-I and tier-II cities such as Rohtak, Chandigarh, Mizoram, Madhya Pradesh, Sonipat, and Sivakasi.Indian athletes have expressed their pride and enthusiasm for the new kits. Neeraj Chopra, the javelin thrower, said, "As a JSW athlete, it makes me immensely proud to wear a kit manufactured by JSW Inspire at the Olympic Games. A part of an athlete's confidence in competition comes from the kitting. I really like the concept behind the design of these kits, and hope to see our contingent create as many winning moments in them."Manpreet Singh, captain of the men's hockey team, added, "It felt good to wear the jersey. I really liked 'India' written in Gold. It gave me goosebumps. It's always every athlete's dream to win a gold medal, and seeing India written in gold gives an athlete motivation. The jersey looks beautiful."Nishant Dev, a boxer, said, "I really like the design of the JSW Inspire kit, which pays tribute to India's vast terrains and mountains. Growing up, it was always my dream to represent India at the Olympic Games. To do it in these JSW Inspire kits as a JSW athlete makes it even more special."

Thirty years after the tragic death of Formula One legend Ayrton Senna, Brazil continues to honor his legacy as a national icon. On May 1, 1994, Senna's life was cut short at the Imola circuit, sending shockwaves through the world.Senna's impact on Brazil transcends sports. He became a symbol of national pride, inspiring millions with his determination and unwavering spirit. His three Formula One world championships brought joy and unity to a country grappling with economic and political challenges.Fans will gather at Senna's grave in Sao Paulo to pay their respects. A fun-run will be held at the Interlagos circuit, where Senna triumphed twice in 1991 and 1993. Television programs and an exhibition titled "I, Ayrton Senna da Silva - 30 Years" will commemorate his life and career.The exhibition features an AI-powered recreation of Senna's voice, narrating his journey. On Copacabana beach, fans young and old pose with a bronze statue of Senna, celebrating his iconic victory pose.Senna's legacy extends beyond the racetrack. The Ayrton Senna Institute, founded by his sister Viviane, has impacted millions of children through educational projects. Senna believed that education was the key to transforming Brazil.Ernesto Rodrigues, author of "Ayrton: The Hero Revealed," highlights Senna's cultural significance. He restored self-esteem to Brazilians, giving them a sense of pride. His name adorns streets throughout the country, a testament to his enduring legacy.The Brazilian government declared three days of national mourning for Senna. A million Brazilians paid their respects in Sao Paulo, lining the streets to witness his final journey. Senna's memory lives on, inspiring generations of Brazilians and reminding them of the power of determination and the importance of giving back to society.