Tennis

Roger Federer's Final Days Immortalized in Epic PromosAmazon Prime's release of "Twelve Final Days," a documentary chronicling Roger Federer's final two weeks as a professional tennis player, has sparked a global marketing campaign that has left fans in awe.In London, where Federer played his final match at the 2022 Laver Cup, the city's iconic Tower Bridge became a canvas for a breathtaking promo. The Federer of 2022 was seen hitting against his younger self, draped on the bridge's canvas. A tennis ball floated between the two towers as the dueling Federers rallied, before the film's poster materialized between them.The same imagery was replicated in New York's Times Square, where Federer rallied with himself across Broadway. The promos have garnered widespread acclaim on social media, with fans hailing them as "insanely cool marketing" and the "holy s— of advertising."Federer himself expressed his admiration for the promos, commenting on Instagram, "These are so cool."The promotional circuit for the film also included screenings in both London and New York ahead of its June 20 premiere. The documentary features exclusive footage and interviews from Federer's final tournament, including insights from his wife, Mirka Federer, and rivals Novak Djokovic, Andy Murray, and Rafael Nadal.The promos for "Twelve Final Days" have not only captured the attention of fans but have also set a new standard for sports marketing. The innovative use of iconic landmarks and the seamless animation of the tennis ball have created a truly unforgettable experience that celebrates the legacy of one of the greatest tennis players of all time.

Sloane Stephens, the 2017 US Open champion, has expanded her off-court portfolio by becoming an executive producer for an upcoming documentary on junior tennis. The documentary, titled "Top Class Tennis," will be released on Amazon Prime and will chronicle the journey of four American junior players as they prepare for the prestigious Orange Bowl.Stephens' involvement in the project marks a significant step in her transition from tennis star to media mogul. In addition to her new role as executive producer, Stephens also hosts the podcast "Sincerely, Sloane," which features interviews with athletes, celebrities, and other notable figures.The documentary is being produced by Uninterrupted, LeBron James' athlete-storytelling venture. Uninterrupted has a history of producing high-quality sports documentaries, including a recent film on former world No. 1 Stan Smith and a 2021 Netflix documentary on Naomi Osaka.Stephens' role as executive producer has been praised by SpringHill's head of unscripted and documentaries, Philip Byron. Byron said that working with Stephens has been "akin to having the best doubles partner in the world."The four-episode miniseries will follow Ariana Anazagasty-Pursoo, Joseph Oyebog, Jr., Stephanie Yakoff, and Stiles Brockett as they navigate the challenges of junior tennis and strive to make their mark on the global tennis scene.The documentary is expected to provide an intimate look at the lives of these young athletes, showcasing their determination, resilience, and passion for the sport. It is also expected to shed light on the challenges and opportunities facing junior tennis players in the United States.Stephens' involvement in the project is a testament to her commitment to giving back to the sport that has given her so much. The documentary is sure to inspire young tennis players and provide a valuable glimpse into the world of junior tennis.