Tennis

Taylor Fritz, the 26-year-old American tennis star, is making waves at the US Open, not only for his impressive on-court performance but also for his strategic partnership moves.Fritz's breakthrough first major semifinal appearance, after defeating Alexander Zverev, has catapulted him into the spotlight. This success has attracted the attention of brands eager to capitalize on the marketing momentum surrounding an American player during and after an Olympic year.Fritz has carefully curated his partnerships, aligning himself with brands that resonate with his personal values and lifestyle. His recent collaborations include Tiffany & Co., BOSS, Chipotle, Maestro Dobel Tequila, and Heineken.Fritz's signature spicy cocktail, the "Fritzy Spicy Margarita," has become a hit among US Open fans. He has also partnered with Heineken for a limited-edition non-alcoholic beer, L0VE.L0VE."I try to be really specific about what deals I take," Fritz said. "I work with partners where either I personally believe in their mission or I enjoy what I'm endorsing."Fritz's on-court success has been equally impressive. He became the first American since 2003 to reach the round of 16 at all four majors last week. Now, he faces countryman Frances Tiafoe in the semifinals, with a chance to make history as the first American man to play for a Grand Slam title since Andy Roddick in 2009.Fritz's journey to the semifinals has been marked by resilience and determination. After losing his previous four Grand Slam quarterfinals, he has finally broken through the barrier."The quarterfinals didn't feel like this big thing to me like it has been in the past," Fritz said. "It just felt like another tournament."Fritz's success is a testament to his hard work, talent, and strategic partnerships. As he continues his pursuit of a Grand Slam title, he is poised to become a global icon both on and off the court.

Andy Roddick's "Served with Andy Roddick" podcast delves into the financial realities of a tennis player's career, from the early stages of parental investment to the challenges faced by young professionals. Max Eisenbud, a renowned agent with over 20 years of experience, shares his insights on the financial puzzle that tennis players must navigate.Eisenbud emphasizes the significant financial burden that tennis players face, particularly those without substantial federation support. He estimates that players can easily require $100,000 annually to cover expenses such as travel, coaching, and fees. To address this, players often seek investments from wealthy individuals or businesses. However, as expenses mount, these initial investments can quickly become insufficient.Eisenbud stresses the importance of financial expertise for tennis players, including accountants, tax professionals, and financial advisors who understand the complexities of tax treaties and international travel. He believes that agents have a responsibility to connect players with these experts to ensure their financial well-being.For junior players, financial management is often handled by their parents. Eisenbud advises parents to make informed decisions when negotiating with investors and to prioritize the player's long-term financial interests.Beyond securing funding, players must also negotiate partnerships with clothing and racquet companies. Eisenbud reveals that his agency waives its commission on deals for young players, recognizing their need for financial support.Roddick highlights the influence of brand partnerships on a player's scheduling decisions. Players may choose tournaments based on the potential for increased exposure and value to their sponsors.The podcast also features journalist Jon Wertheim, who shares his insights on the financial challenges faced by Roddick during his own career as a world No. 1.