Tennis

Jannik Sinner, the world's top-ranked tennis player, is not only dominating on the court but also making waves in the fashion world. The 23-year-old Italian has been unveiled as the new face of Gucci's holiday campaign, "Gucci Gift."The campaign, which aims to evoke "a spirit of travel and the feeling of joyful anticipation ahead of the holidays," features Sinner in a series of stylish and cozy outfits. In one photo, he is bundled up in a wool turtleneck sweater with the brand's GG monogram, while in another, he sports a cardigan over a smart dress shirt and tie. Sinner also carries a new metallic version of Gucci's signature duffle bag, which he often brings onto the tennis court during competition.Sinner's looks have earned praise from fellow athletes, including Serena Williams and Reilly Opelka. The Italian, who has been a global ambassador for Gucci since 2022, appears right at home in the campaign's snowy mountain top scenes, perhaps due to his background in skiing.Despite his success on and off the court, Sinner has faced challenges this year. In October, the World Anti-Doping Agency (WADA) appealed an independent tribunal's decision to clear him of doping violations. Sinner has maintained his innocence throughout the controversy and is awaiting a final decision from the Court of Arbitration for Sport (CAS) early next year.Despite the ongoing legal battle, Sinner has continued to excel on the court. He clinched a second Grand Slam title at the US Open and three ATP Masters 1000 trophies this season. He is currently competing in the Nitto ATP Finals in Turin, where he is through to the semifinals.Sinner's success and marketability have made him one of the most sought-after athletes in the world. His partnership with Gucci is a testament to his growing influence both on and off the court.

Jannik Sinner, the world's top-ranked tennis player, has made a splash in the fashion world, attending Milan Fashion Week and becoming an ambassador for the 2026 Winter Olympics in his native Italy.Sinner, who skipped the Laver Cup to attend the fashion event, was a prominent figure at Gucci's Milan Fashion Week show, where he sat front row alongside celebrities like K-pop star Jin and actress Kirsten Dunst. The Italian luxury brand has been sponsoring Sinner since 2022, providing him with equipment and styling him for a *Vogue* magazine profile.At the show, Sinner exuded style in a black jacket and trousers, an olive green polo shirt, and white Nike sneakers. He also rubbed shoulders with fashion mogul and Vogue editor-in-chief Anna Wintour.Sinner's fashion foray was not an isolated incident. American Taylor Fritz and Italian Matteo Berrettini walked the runway for Hugo Boss in Milan, while US Open semifinalist Jack Draper attended Burberry's summer 2025 show in London.Beyond fashion, Sinner has also made a significant contribution to the upcoming Winter Olympics. As a former high-level junior skier, he has been named an ambassador for Team26, the initiative responsible for recruiting 18,000 volunteers for the Games."The 2026 Milan Cortina Olympics and Paralympics will be held in places that are very special to me," Sinner said. "I grew up in one of the most beautiful parts of Italy, our mountains are a marvel. Skiing for me is like walking. It is a great honor to be part of these Olympics."Sinner's involvement in fashion and the Olympics highlights his versatility and influence beyond the tennis court. As the world's top player, he is not only a sporting icon but also a cultural ambassador for Italy and the world of sports.

Jannik Sinner, the world's No. 2 tennis player, has once again made a fashion statement on the court, this time with a one-of-a-kind duffle bag designed by Gucci in collaboration with his racquet sponsor, Head. The bag, which features Head's performance materials and Gucci's signature green and red Web stripe, is a testament to the growing partnership between the Italian tennis star and the luxury fashion house.Sinner's partnership with Gucci began in 2022, when he became the brand's global ambassador. However, Gucci's ties to tennis extend back to the 1970s, when the brand unveiled its first tennis-inspired pieces. Gucci's visionary decision to sign Sinner, then a rising star ranked outside the Top 10, has proven to be a wise one, as he has since ascended to the top of the game and become a national hero in Italy.Last year, Sinner made history by bringing Gucci's signature monogram duffle bag on court at Wimbledon, with the brand receiving special approval from the ATP, ITF, and Wimbledon. The bag has since become a symbol of Sinner's unique style and the growing influence of fashion in the world of tennis.Sinner's latest on-court accessory is a testament to the continued collaboration between Gucci and Head. The bag perfectly blends sportswear and luxury fashion, featuring both Head's leading performance materials and Gucci's signature design elements. Sinner is set to carry the bag at all competitions this season, further solidifying his status as a fashion icon in the world of tennis.Beyond his fashion sense, Sinner is also a formidable competitor on the court. Despite struggling with a hip injury in recent weeks, he made a strong return at Roland Garros, defeating Christopher Eubanks in straight sets. The victory boosted confidence in Sinner's quest for a second Grand Slam title and put him back in the running to finish the fortnight as the ATP's new world No. 1.Sinner's next challenge will be against France's Richard Gasquet on Court Philippe Chatrier in the second round at Roland Garros. With his unique style and determination, Sinner is poised to make a deep run in the tournament and continue his ascent to the top of the tennis world.