Tennis

Tennis, hailed as "The World's Healthiest Sport," has garnered widespread recognition for its exceptional health benefits. A comprehensive study conducted in Copenhagen over a 25-year period revealed that tennis players enjoy a remarkable 9.7-year increase in life expectancy compared to sedentary individuals. This compelling finding has become a primary motivator for people to embrace the sport.A recent survey conducted by the International Tennis Federation (ITF), YouGov, and Two Circles further corroborates the health-centric appeal of tennis. Among respondents from five major tennis-playing nations, 45% cited health benefits as their primary reason for playing. The social and camaraderie aspects of the sport also emerged as a significant attraction, with 40% of players highlighting its social benefits.The study focused on players and potential players aged 18 and older, examining the role of tennis in their physical and mental well-being. Notably, beginners aged 35-44 were particularly drawn to the sport for its health benefits. Intermediate and advanced players also emphasized improved physical and mental well-being as their primary motivation.Encouragingly, over 75% of casual players (playing less than 10 times annually) expressed a desire to increase their frequency of play. This finding underscores the growing awareness of the health benefits associated with tennis.The ITF's Global Tennis Report, conducted every Olympic year, provides valuable insights into participation trends and other statistics related to the sport. The full findings of the 2024 report will be unveiled at the organization's annual general meeting in Hong Kong in October.

Ons Jabeur, the Tunisian tennis star known as the "Minister of Happiness," has officially joined the ASICS global tennis roster. The partnership marks a significant milestone for both Jabeur and the Japanese sportswear giant.Jabeur, currently ranked No. 9 in the world, has been a long-time admirer of ASICS products, particularly their renowned tennis shoes. She expressed her excitement about the collaboration, stating, "I have always loved ASICS as a brand, their tennis products are renowned as excellent on tour."Beyond the technical aspects, Jabeur also aligns with ASICS's core values, which emphasize mental well-being. The brand's motto, "Anima Sana In Corpore Sano" (A Sound Mind In A Sound Body), resonates deeply with Jabeur's belief in the importance of holistic health.On the court, Jabeur will don ASICS's Solution Speed FF 3 tennis shoe, known for its exceptional performance on all surfaces. She will also complete her ensemble with apparel from Kayanee, a Saudi Arabian women's health and wellness brand.Jabeur's addition to the ASICS roster strengthens the brand's presence in the tennis world. She joins a distinguished group of athletes, including Novak Djokovic, Alex de Minaur, Belinda Bencic, Beatriz Haddad Maia, and Jasmine Paolini, who compete with ASICS shoes.Mitsuyuki Tominaga, President and COO of ASICS, expressed his enthusiasm for the partnership, saying, "Ons personifies the core values of ASICS, she will no-doubt be a strong ambassador for ASICS in the sport of tennis."Jabeur's positive attitude and success on tour make her an ideal representative for ASICS. The brand is committed to supporting her both on and off the court, as she continues to inspire fans and promote the importance of mental well-being in sports.