IPL Brand Value Soars, Chennai Super Kings Retains Top Spot

The Indian Premier League (IPL) has witnessed remarkable financial growth in the past year, with its business value surging by 6.5% to US$16.4 billion and its brand value increasing by 6.3% to US$3.4 billion, according to a report by global investment bank Houlihan Lokey.

The report highlights the growing appeal of the IPL as a business enterprise and brand, attracting esteemed brands seeking to enhance their value. The title sponsorship for the IPL has been secured by the Tata Group for a further five-year period, from 2024 until 2028, for approximately US$300 million, reflecting the league's status as a pivotal platform for brands.

In terms of franchise valuations, Chennai Super Kings (CSK) remains the most valued franchise, despite failing to make it to the playoffs in 2024. CSK's brand value stands at US$231.0 million, a 9% growth from the previous year.

The IPL 2024 winners, Kolkata Knight Riders (KKR), have seen the highest growth in brand value, with a 19.30% rise from 2023. KKR's brand value now stands at US$216.0 million, securing them the third spot in the rankings.

Royal Challengers Bengaluru (RCB) ranks second in both brand and business value, with a brand worth of US$227.0 million. Five-time champions Mumbai Indians (MI), despite their immense popularity, trail in fourth place with a brand value of US$204.0 million.

The report also notes the return of Hardik Pandya as captain of MI, solidifying the team's status as one of the most evolving franchises in IPL history.

Tags: #IPL, #BrandValue, #ChennaiSuperKings, #KolkataKnightRiders, #RoyalChallengersBengaluru