Lancashire CEO Calls for Title Sponsor and Broadcast Deal for Women's Cricket

Daniel Gidney, Lancashire's chief executive, has urged the ECB to secure a title sponsor and a dedicated broadcast deal for the Charlotte Edwards Cup. This call comes after Lancashire's significant investment in women's cricket earned them Tier 1 status in the revamped domestic structure from 2025.

Lancashire has been a major supporter of Thunder in England's regional competitions since 2020, with backing from Hilton and Sportsbreaks.com. They now boast a full-time squad of 15 professionals and have embarked on their third consecutive pre-season tour.

Gidney expressed his delight at Lancashire's Tier 1 status, emphasizing the need for proper investment in women's cricket. He believes the ECB must find a title sponsor for the Charlotte Edwards Cup and invest in marketing games outside of the Hundred.

The ECB has pledged to invest around £19 million in women's domestic cricket by 2027. However, Gidney argues that the Charlotte Edwards Cup needs to be backed by England players and taken seriously. He points out that their quarter-final at Blackpool last year attracted more spectators than Finals Day at New Road.

While the men's county competitions have headline sponsors, the women's regional equivalents do not. Gidney insists that the Charlotte Edwards Cup requires a title sponsor that pays substantial money and that it should be broadcast.

Gidney believes the move towards a county model reflects the rapid commercialization of women's sport. He cites the success of the Lionesses, Red Roses, and Arsenal's women's team as evidence of this growth.

The tender process for Tier 1 teams has highlighted the counties that are genuinely committed to investing in women's cricket. Gidney emphasizes that authenticity is crucial and that counties must demonstrate their commitment through actions and investments.

Thunder, who have appointed Chris Read as their coach, will play seven fixtures at Old Trafford this year, the most of any regional team at a men's Test venue. Lancashire is also building a new facility at Farington, which will serve as a training base and host matches.

Gidney stresses that Emirates Old Trafford remains the home of Lancashire Cricket for both men and women. Old Trafford will also host women's international cricket again from 2025, and Gidney hopes to secure Women's T20 World Cup matches there in 2026.

Tags: #Women'sCricket, #CharlotteEdwardsCup, #ECB, #Lancashire, #Tier1