T20 World Cup Final Draws Peak Viewership of 5.3 Crore on Disney Hotstar

The T20 World Cup final between India and South Africa on Saturday, November 26, 2023, drew a peak viewership of 5.3 crore on the Disney Hotstar OTT platform. While this fell short of the record 5.9 crore peak viewership set by the ODI final between India and Australia in November 2022, it still marked a significant milestone for the tournament.

The India-Australia ODI final last year remains the most-watched live cricket match on any streaming platform. However, the T20 World Cup final's peak viewership of 5.3 crore indicates the growing popularity of the shorter format of the game.

The knockout match between India and Australia in the T20 World Cup on June 24 had a peak concurrency of 3.9 crore, highlighting the intense interest in the tournament. Disney Star holds the exclusive broadcast and media rights for both linear and digital platforms.

While the final match may not have reached the record-breaking viewership of the ODI final, it maintained a consistently high viewership throughout the match. According to Karan Taurani, SVP of Elara Capital, 4 to 4.5 crore viewers watched the match constantly due to its nail-biting finish.

Even the post-match ceremony sustained a viewership of 2.5 to 3 crore, indicating the audience's engagement with the event. The T20 World Cup final's high viewership demonstrates the continued popularity of cricket in India and the growing importance of OTT platforms in delivering live sports content to fans.

Tags: #T20WorldCup, #India, #SouthAfrica, #DisneyHotstar, #Cricket