Virat Kohli Crowned India's Most Valuable Celebrity, Surpassing Bollywood Giants

Virat Kohli Surges to Top of India's Most Valued Celebrities, Surpassing Bollywood Stars

Indian cricket legend Virat Kohli has ascended to the pinnacle of India's most valuable celebrities, eclipsing Bollywood icons Shah Rukh Khan and Ranveer Singh. According to Kroll's Celebrity Brand Valuation Report 2023, Kohli's brand value has skyrocketed by 29% to an astounding $227.9 million.

This remarkable surge has propelled Kohli to the top spot on the list, dethroning Shah Rukh Khan, who previously held the position. The report highlights the growing importance of celebrity endorsements, with the top 20 celebrities experiencing a 14.2% increase in brand endorsements compared to the previous year.

Kohli's dominance in the endorsement landscape is evident, with his brand value far exceeding that of his closest rivals. Ranveer Singh, with a brand value of $203.1 million, occupies the second rank, while Shah Rukh Khan has made significant strides to secure the third position with a brand value of $120.7 million.

Akshay Kumar remains a formidable force in the industry, holding onto the fourth spot with a brand value of $111.7 million. Alia Bhatt continues to be a prominent figure, maintaining her fifth position with a brand value of $101.1 million.

The report also sheds light on the growing influence of television and digital platforms for advertising purposes, contributing to the increased demand for celebrity endorsements. Kohli's dominance in both traditional and digital media has played a significant role in his rise to the top.

Tags: #ViratKohli, #CelebrityBrandValue, #Bollywood, #ShahRukhKhan, #RanveerSingh