Virat Kohli’s New Spin: Investing in the World Bowling League

Indian cricket’s megastar, Virat Kohli, has once again stepped into uncharted territory—this time, by backing a global initiative few saw coming. Kohli has officially become an investor in the World Bowling League (WBL), marking a bold new chapter in his post-cricket entrepreneurial journey.

From Batting to Bowling — But Not the One You Think

While cricket fans are used to Kohli smashing bowlers around the park, his latest venture revolves around tenpin bowling, a sport that’s quietly building a cult following across the globe. The WBL aims to revamp bowling as a competitive, gender-inclusive, and spectator-friendly league with international teams and televised events.

This is not just a casual hobby play. Kohli’s involvement brings mainstream visibility, elite-level branding, and serious capital to the sport. With his backing, WBL is set to become a sporting spectacle, blending the energy of IPL with the slick format of global leagues like the UFC and F1.

Why Bowling? Why Now?

Bowling offers something few other sports can: accessibility and inclusiveness. Anyone can play it. It doesn’t demand a professional stadium or years of physical training. It’s casual, competitive, social—and now, commercial.

The league is expected to have:

• Mixed-gender teams, promoting equality and diverse representation.

• Franchise model, similar to IPL and Pro Kabaddi.

• Global broadcasting rights and celebrity endorsements.

• Events across major cities in the US, Europe, and Asia—including India.

Kohli’s involvement could be the spark the sport needs in India, where bowling alleys are already a popular hangout space among Gen Z and millennials.

Could This Be India’s New Obsession?

India is no stranger to adopting new sports—kabaddi, chess, and even MMA have witnessed surging fan bases in recent years. With the WBL’s showbiz-driven approach and Kohli’s backing, bowling might just become the next big thing.

It’s not hard to imagine WBL bowling alleys becoming social hubs, leagues airing on major sports networks, and Indian youth aspiring to bowl like pros.

Final Frame

From running chases on the cricket pitch to striking gold in sports business, Virat Kohli continues to break boundaries. His WBL move isn't just a financial decision—it’s a statement: Indian athletes can be global investors, visionaries, and builders of sporting ecosystems far beyond the pitch.

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