World Athletics and the Los Angeles 2028 Olympic and Paralympic Games Organising Committee (LA28) have announced a groundbreaking shift in the competition schedule. In a historic move, athletics will now take center stage during the first week of the Olympic Games at the iconic LA Memorial Coliseum. This unprecedented change marks the first time a stadium will host events at three Olympic Games.
The decision to prioritize athletics in the opening week is a testament to the sport's global appeal and its ability to captivate audiences. By showcasing the world's greatest track and field athletes at the outset of the Games, LA28 aims to create an electrifying atmosphere and set the tone for an unforgettable Olympic experience.
"We are thrilled to support this visionary timetable change for LA28," said Sebastian Coe, President of World Athletics. "This move underscores our commitment to innovation in athletics and elevating the global profile of our athletes. By prioritizing athletics in the first week, the Games will witness the most thrilling of starts, captivating audiences worldwide and setting the stage for an unforgettable Olympic journey for global audiences."
The schedule adjustment, which sees swimming events move to the second week, is expected to unlock unparalleled opportunities for athletics in pre-Games promotion and Games-time viewership. The first-week scheduling positions athletics at the forefront of the Games, ensuring a strong start and sustained excitement throughout the event.
The historic marathon events will remain over the last weekend, with medals presented during the closing ceremony – a tradition that befits an event that has been part of the programme since the first modern Olympic Games in 1896.
The swap allows athletics, for the first time in memory, to benefit from the high level of interest and excitement provided by the opening ceremony. And not just any opening ceremony, but one crafted in the storytelling and creative capital of the world in Los Angeles.
"Over the past months, LA28 has worked closely with World Athletics, World Aquatics, the IOC, and OBS to assess the opportunities around this competition schedule swap," said Janet Evans, Chief Athlete Officer of LA28. "We believe the positive effects of this change will extend beyond the two sports involved, strengthening the LA28 Games as a whole and ultimately benefiting all sports in the LA28 sport programme."
The Los Angeles 2028 Olympic Games will be held from 14-30 July 2028, featuring over 10,000 athletes from more than 200 nations competing in 35 sports currently in the LA28 sport programme. This marks the third time Los Angeles will host the Olympics, following the 1932 and 1984 Games.
Tags: #LA28, #Olympics, #Athletics, #TrackAndField, #CompetitionSchedule
Read more
Share:
Indian Women's Archery Team Wins Third Consecutive World Cup Gold
Norris Stuns Verstappen with Last-Gasp Pole in Barcelona