As the European clay-court season approaches its pinnacle with the arrival of Roland Garros, Adidas has unveiled its latest Paris Collection, meticulously designed to combat the unique challenges of the surface.
The 15-piece lineup boasts Heat.Rdy technology, ensuring optimal moisture management and ventilation, while Freelift construction grants players unparalleled freedom of movement. "Clay demands a dynamic approach," explains Adidas ambassador Elina Svitolina. "The collection's support and comfort are crucial for success on this demanding surface."
Adidas has opted for a minimalist aesthetic in this collection, eschewing prints in favor of bold color blocking. White and black paneling evokes the lines of a tennis court, while vibrant golden yellow accents infuse a sense of energy.
Sustainability remains a key focus for Adidas. Several pieces in the collection support the "Move For The Planet" initiative, which harnesses collective movement to drive positive change. For every 10 minutes of movement logged on the adidas running app from May 10-22, the company will donate $1 to projects promoting sustainability education and enhancing sports facilities' resilience against extreme weather.
The Paris Collection is available at adidas.com, the adidas app, and select tennis specialty retailers. Adidas players like Svitolina, Stefanos Tsitsipas, and others will don these garments throughout the clay court season, seeking to conquer the challenges of the surface in style and comfort.
Tags: #Adidas, #RolandGarros, #ClayCourtSeason, #HeatRdy, #Freelift
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