Aryna Sabalenka, the two-time Australian Open champion, has teamed up with Maestro Dobel Tequila to create a signature cocktail called the "Marg-Aryna." The tropical soda-infused margarita is a testament to Sabalenka's love for Olipop, a prebiotic soda.
Sabalenka's partnership with Maestro Dobel Tequila began in Cincinnati last year. Since then, the tequila maker has become a prominent presence at tennis events, including the Miami Open, BNP Paribas Open, and Cincinnati Open. Dobel will also return to the US Open as the tournament's Official Tequila, offering a new hospitality experience at the Dobel Tequila Club.
The "Marg-Aryna" is not the only player-inspired cocktail on the menu at the US Open. Taylor Fritz, another Maestro Dobel Tequila partner, has also created his own signature spicy margarita. Both cocktails reflect the growing popularity of premium tequilas in the US, particularly in the paloma and margarita varieties.
Dobel Tequila's partnership with Sabalenka and Fritz is part of a broader strategy to capitalize on the increasing interest in tennis among younger audiences. The tequila maker has also partnered with several top tournaments in the US, including ATP and WTA 1000 events.
"With consumer interest in tennis also expanding in recent years, particularly among a younger multicultural audience, it was the perfect match for Maestro Dobel to become the 'Official Tequila' of the US Open last year," said Lander Otegui, SVP Marketing at Proximo Spirits.
Dobel Tequila's presence at the US Open will include the return of the fan-favorite "Ace Paloma," crafted with Dobel Diamante Cristalino, grapefruit soda, and fresh lime. The tequila maker will also offer a new souvenir cup created by Mexican industrial designer Ricardo Casas.
Tags: #ArynaSabalenka, #MaestroDobelTequila, #MargAryna, #USTennis, #TennisCocktails
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