Fedal Reunite for Louis Vuitton's "Core Values" Campaign

Fedal's Reunion: A Journey of Ambition, Devotion, and Discovery

In a captivating collaboration, Louis Vuitton has reunited tennis legends Roger Federer and Rafael Nadal for their "Core Values" campaign. The iconic duo embarked on a journey to the stunning Dolomites in Italy, where they shared their experiences and reflected on their extraordinary careers.

The campaign captures the essence of Fedal's shared journey, two fierce competitors who have scaled the heights of tennis together. In a behind-the-scenes clip, Federer teases Nadal about the challenges ahead, while Nadal showcases his trademark resilience in the cold conditions.

The pair's camaraderie is evident as they sit on a Vuitton trunk, discussing their careers and the significance of the shoot. Federer expresses his pride in his accomplishments but acknowledges the relief of retirement. Nadal, with his characteristic humor, recalls their first meeting in 2003, describing Federer as "a little bit arrogant."

Federer remembers seeing Nadal's potential in Monte Carlo that same year, but it was Nadal's victory over him at the 2004 Miami Open that truly impressed him. "Rafa, with his playing style and attitude on court at a young, young age, was not like everybody else," Federer says.

The Core Values campaign, which debuted in 2007, has featured legendary figures such as Muhammad Ali, Steffi Graf, and Sean Connery. Federer and Nadal's participation adds to the legacy of the campaign, embodying the idea that "There are Journeys that turn into Legends."

Tags: #Fedal, #LouisVuitton, #CoreValues, #TennisLegends, #Dolomites