Laver Cup and ATP Extend Partnership for Five Years

The Laver Cup and the ATP have extended their partnership for another five years, solidifying the tournament's status as a premier event on the tennis calendar. The agreement, which began in 2019, has been renewed and enhanced, further strengthening the collaboration between the two organizations.

The announcement was made during the seventh edition of the Laver Cup, held at the Uber Arena in Berlin. The tournament features some of the world's top players, including Carlos Alcaraz, Alexander Zverev, and Taylor Fritz.

Co-founder Roger Federer expressed his enthusiasm for the future of the Laver Cup. "I'm incredibly proud of what we've built with the Laver Cup," he said. "Becoming recognized as part of the ATP Tour five years ago was an important milestone. It's been fantastic to see the way players, partners, and fans around the globe have embraced Laver Cup. I'm excited for its future."

Tony Godsick, Laver Cup Chairman and CEO of TEAM8, emphasized the importance of the ATP's recognition. "Their recognition validates the Laver Cup vision, which is to bring together the world's top players – rivals year-round – as teammates, to celebrate and honor the legendary Rod Laver and his compatriots, while growing interest in this wonderful sport at new destinations around the world."

ATP Chairman Andrea Gaudenzi praised the Laver Cup's impact. "The Laver Cup has quickly established itself as a unique highlight of our season," he said. "The passionate reception it receives from both the players and fans at every city it visits speaks volumes and we truly value the great potential Laver Cup has to attract new fans around the globe. We are delighted to be supporting its continued growth."

This year marks the final appearance of Bjorn Borg and John McEnroe as Team Europe and Team World captains, respectively. Both have been instrumental in the tournament's success since its inception in 2017.

Borg reflected on his involvement with the Laver Cup. "The Laver Cup has been a huge success, and I've been honored to be part of it from the beginning," he said. "The values this event stands for—commitment to excellence, a focus on the team, respect for the opponent, and a love for the game—are things we see time and again throughout the competition. It's been a privilege to lead such a talented group of players in this iconic competition."

McEnroe echoed Borg's sentiments. "What the Laver Cup has achieved in just a few years is incredible," he said. "This event captures the essence of what tennis is all about: competition, passion, innovation, and sportsmanship. I've enjoyed every moment as captain of Team World, and I can't wait to see how the Laver Cup continues to inspire players and fans alike in the future."

Tags: #LaverCup, #ATP, #Tennis, #TeamEurope, #TeamWorld