On Launches Tennis Collection, Bringing Swiatek and Shelton's Kits to Fans

On Unveils Tennis-Specific Collection, Bringing Swiatek and Shelton's Kits to Fans

Swiss sportswear giant On is set to release its first tennis-specific collection in April, marking a significant milestone in its growing presence in the sport. The collection, developed in collaboration with world No. 1 Iga Swiatek and rising American star Ben Shelton, combines cutting-edge materials with thoughtful design to provide athletes with unparalleled comfort and freedom of movement.

On's entry into the tennis world began a year ago with the signing of Swiatek and Shelton to head-to-toe deals. Since then, the players have provided valuable feedback to the brand, shaping the development of the new collection.

The comprehensive collection includes 17 pieces of apparel and footwear, designed to transition seamlessly from on-court to off-court. From Shelton's pink-accented tank top to Swiatek's signature two-piece match outfits, the collection emphasizes sleek, modern designs that make a statement.

"The design and advanced technology not only enhance my comfort during matches but also empower me to perform at my best while feeling confident," said Swiatek.

The collection will debut in Europe on April 1, 2024, and will be available online at On.com and in stores in North America on April 5.

In addition to the tennis collection, On has also released THE ROGER Clubhouse Pro, its first on-court model designed for casual but competitive tennis players. The shoe combines the performance features of THE ROGER Pro with the heritage style of other "Roger" models.

"Tennis, padel, or even, dare I say it, pickleball," said Federer, describing the versatility of the Clubhouse Pro.

THE ROGER Clubhouse Pro is now available at On.com and in stores and sports retailers worldwide.

Tags: #OnTennis, #IgaSwiatek, #BenShelton, #TennisFashion, #Sportswear