Tennis

Asics Unveils Latest Tennis Gear for Unmatched PerformanceAs the US Open approaches, tennis legend Novak Djokovic has once again placed his trust in Asics' Court FF 3 shoes. The third generation of this iconic footwear boasts enhanced stability and cushioning, ensuring optimal performance on both baseline and all-court surfaces.The Court FF 3 features a reconfigured outsole for improved stability and additional cushioning for greater comfort. Djokovic, who has relied on this shoe since 2018, will be aiming for his 25th major title in this latest edition.Beyond the Court FF 3, Asics offers a comprehensive range of tennis apparel and footwear designed to elevate players' performance. The Match Tank and Match Skort provide breathability and comfort, while the Gel-Resolution 9 and Solution Speed FF 3 offer exceptional stability and responsiveness.The Gel-Resolution 9, a favorite among serious players, has been upgraded with improvements to the upper and outsole for faster transitions and quicker movement. The Solution Speed FF 3, worn by Alex de Minaur and Ons Jabeur, features a new woven upper that reduces weight and enhances breathability.Asics' Match Polo-Shirt and Match 7-in Short combine cooling mesh material and moisture-wicking properties for maximum breathability and dryness. The Pro-Fit technology ensures freedom of movement, while stylish details add a touch of flair.With its commitment to innovation and performance, Asics continues to provide tennis players with the gear they need to excel on the court. From the Court FF 3 shoes to the latest apparel, Asics empowers players to reach their full potential and achieve their tennis dreams.

Asics Brings Tennis to the Heart of Paris with "Rally for the Mind"In the lead-up to the prestigious Roland Garros tournament, Asics, the renowned tennis apparel brand, transformed the iconic Place de la République in Paris into a vibrant tennis court. The "Rally for the Mind" pop-up activation, held on May 23, was a testament to the brand's commitment to promoting health, wellness, and physical activity in the French capital.As part of a two-year partnership with the city of Paris, Asics aimed to inspire Parisians to embrace the transformative power of sports. The event showcased the brand's latest apparel and provided an opportunity for attendees to experience the joy of tennis firsthand. Racquets were distributed to all who stopped by, regardless of their skill level, encouraging them to try the sport and discover its benefits.Several of Asics' pro tour ambassadors graced the event, including Ons Jabeur, Alex de Minaur, Caroline Dolehide, Harriet Dart, Borna Coric, Corentin Moutet, and Diane Parry. These renowned athletes shared their passion for tennis, signed autographs, and posed for selfies with attendees, creating lasting memories.The activation highlighted the positive impact of physical exercise on mental well-being. According to a recent study cited by Asics, 88% of Parisians believe in the benefits of exercise for their psychological health. The event aimed to raise awareness about the importance of mental health and encourage Parisians to prioritize their well-being through physical activity."Asics was founded on the belief that sport and exercise have a positive effect for the body and the mind," said Eddy Ferhi, marketing director of Asics France. "We are proud to continue to be champions of this important message."Ons Jabeur, who recently partnered with Asics, emphasized the connection between physical and mental health. "You can see everywhere, sound mind and sound body, and I'm definitely 300% with that," she said. "I truly wish that being on this court today will bring joy in the minds of others."The "Rally for the Mind" activation was a resounding success, engaging Parisians in the spirit of tennis and promoting the importance of health and well-being. Asics continues to demonstrate its commitment to inspiring people to live healthier, more active lives.

Ons Jabeur, the Tunisian tennis star known as the "Minister of Happiness," has officially joined the ASICS global tennis roster. The partnership marks a significant milestone for both Jabeur and the Japanese sportswear giant.Jabeur, currently ranked No. 9 in the world, has been a long-time admirer of ASICS products, particularly their renowned tennis shoes. She expressed her excitement about the collaboration, stating, "I have always loved ASICS as a brand, their tennis products are renowned as excellent on tour."Beyond the technical aspects, Jabeur also aligns with ASICS's core values, which emphasize mental well-being. The brand's motto, "Anima Sana In Corpore Sano" (A Sound Mind In A Sound Body), resonates deeply with Jabeur's belief in the importance of holistic health.On the court, Jabeur will don ASICS's Solution Speed FF 3 tennis shoe, known for its exceptional performance on all surfaces. She will also complete her ensemble with apparel from Kayanee, a Saudi Arabian women's health and wellness brand.Jabeur's addition to the ASICS roster strengthens the brand's presence in the tennis world. She joins a distinguished group of athletes, including Novak Djokovic, Alex de Minaur, Belinda Bencic, Beatriz Haddad Maia, and Jasmine Paolini, who compete with ASICS shoes.Mitsuyuki Tominaga, President and COO of ASICS, expressed his enthusiasm for the partnership, saying, "Ons personifies the core values of ASICS, she will no-doubt be a strong ambassador for ASICS in the sport of tennis."Jabeur's positive attitude and success on tour make her an ideal representative for ASICS. The brand is committed to supporting her both on and off the court, as she continues to inspire fans and promote the importance of mental well-being in sports.