Asics Transforms Paris into a Tennis Court for "Rally for the Mind"

Asics Brings Tennis to the Heart of Paris with "Rally for the Mind"

In the lead-up to the prestigious Roland Garros tournament, Asics, the renowned tennis apparel brand, transformed the iconic Place de la République in Paris into a vibrant tennis court. The "Rally for the Mind" pop-up activation, held on May 23, was a testament to the brand's commitment to promoting health, wellness, and physical activity in the French capital.

As part of a two-year partnership with the city of Paris, Asics aimed to inspire Parisians to embrace the transformative power of sports. The event showcased the brand's latest apparel and provided an opportunity for attendees to experience the joy of tennis firsthand. Racquets were distributed to all who stopped by, regardless of their skill level, encouraging them to try the sport and discover its benefits.

Several of Asics' pro tour ambassadors graced the event, including Ons Jabeur, Alex de Minaur, Caroline Dolehide, Harriet Dart, Borna Coric, Corentin Moutet, and Diane Parry. These renowned athletes shared their passion for tennis, signed autographs, and posed for selfies with attendees, creating lasting memories.

The activation highlighted the positive impact of physical exercise on mental well-being. According to a recent study cited by Asics, 88% of Parisians believe in the benefits of exercise for their psychological health. The event aimed to raise awareness about the importance of mental health and encourage Parisians to prioritize their well-being through physical activity.

"Asics was founded on the belief that sport and exercise have a positive effect for the body and the mind," said Eddy Ferhi, marketing director of Asics France. "We are proud to continue to be champions of this important message."

Ons Jabeur, who recently partnered with Asics, emphasized the connection between physical and mental health. "You can see everywhere, sound mind and sound body, and I'm definitely 300% with that," she said. "I truly wish that being on this court today will bring joy in the minds of others."

The "Rally for the Mind" activation was a resounding success, engaging Parisians in the spirit of tennis and promoting the importance of health and well-being. Asics continues to demonstrate its commitment to inspiring people to live healthier, more active lives.

Tags: #Asics, #Tennis, #Paris, #Health, #Wellness