Tennis

Zendaya and Roger Federer Engage in Surreal Air Tennis Showdown for OnSwiss sportswear giant On has released a captivating new advertisement featuring global brand ambassador Zendaya and 20-time Grand Slam champion Roger Federer in an epic air tennis showdown. The surreal ad invites viewers to suspend disbelief and witness a clash between these two cultural icons.Zendaya, who recently starred as a retired tennis prodigy in the film "Challengers," reprises her role in the ad. After spotting Federer in an On store, she challenges him to a game of air tennis, a mimed tennis match without the ball.The ad is filled with references to "Challengers," including Zendaya's signature sunglasses stare-down, the presence of her personal assistant Darnell Appling as chair umpire, and the techno soundtrack inspired by Trent Reznor and Atticus Ross.On's partnership with Zendaya marks a full-circle moment for the actress, who has been a longtime fan of the brand. "I'm always wearing them on set, or when I'm traveling, rehearsing or running around with my dog," she said.Federer's involvement with On dates back to 2019, when he acquired a stake in the company. Since then, he has helped develop "The Roger" line of tennis shoes and has served as a global spokesperson.On has made significant strides in the tennis market in recent years. In 2022, the brand signed world No. 1 Iga Swiatek and American Ben Shelton to head-to-toe deals.The Zendaya and Federer air tennis showdown is a testament to On's growing presence in the sport. The ad showcases the brand's innovative spirit and its ability to connect with a wide audience through unique and engaging content.

Iga Swiatek's remarkable Roland Garros triumph has been celebrated with a unique gift from her apparel sponsor, On. The 23-year-old Polish sensation has received a pair of custom-designed sneakers that pay homage to her illustrious career and personal passions.The white sneakers, adorned with gold accents, feature intricate details that narrate Swiatek's journey. A crown adorns the inside of one tongue, symbolizing her Grand Slam dominance. The other tongue bears a trophy emblazoned with the Roman numeral V, representing her five Grand Slam titles.Near the back of the right shoe, Swiatek's signature exclamation, "Jazda!" (Polish for "Let's go!"), serves as a reminder of her unwavering determination. However, the sneakers extend beyond tennis accolades.Swiatek's love for the iconic sitcom "Friends" is subtly etched on the side of the shoes. The phrase "The one where Iga wins her fifth Grand Slam" is written in glittering gold lettering, mirroring the show's episode title format.Swiatek's Parisian hat trick, which saw her win her fourth Roland Garros title, holds a special place in her heart. She describes it as "the one that's surreal," a testament to the emotional rollercoaster she experienced during the tournament."It was an emotional win, because I felt, you know, a lot of stress yesterday and today in the morning," Swiatek said. "And I knew if I'm going to just focus on tennis I can kind of fight through it, and at the end it all went how I wanted. So I just felt really proud of myself."The custom sneakers are a fitting tribute to Swiatek's achievements and her unique personality. They serve as a reminder of her dominance on the court, her passion for life, and the unwavering support she receives from her sponsors and fans.