Zendaya and Federer Face Off in Surreal Air Tennis Showdown for On

Zendaya and Roger Federer Engage in Surreal Air Tennis Showdown for On

Swiss sportswear giant On has released a captivating new advertisement featuring global brand ambassador Zendaya and 20-time Grand Slam champion Roger Federer in an epic air tennis showdown. The surreal ad invites viewers to suspend disbelief and witness a clash between these two cultural icons.

Zendaya, who recently starred as a retired tennis prodigy in the film "Challengers," reprises her role in the ad. After spotting Federer in an On store, she challenges him to a game of air tennis, a mimed tennis match without the ball.

The ad is filled with references to "Challengers," including Zendaya's signature sunglasses stare-down, the presence of her personal assistant Darnell Appling as chair umpire, and the techno soundtrack inspired by Trent Reznor and Atticus Ross.

On's partnership with Zendaya marks a full-circle moment for the actress, who has been a longtime fan of the brand. "I'm always wearing them on set, or when I'm traveling, rehearsing or running around with my dog," she said.

Federer's involvement with On dates back to 2019, when he acquired a stake in the company. Since then, he has helped develop "The Roger" line of tennis shoes and has served as a global spokesperson.

On has made significant strides in the tennis market in recent years. In 2022, the brand signed world No. 1 Iga Swiatek and American Ben Shelton to head-to-toe deals.

The Zendaya and Federer air tennis showdown is a testament to On's growing presence in the sport. The ad showcases the brand's innovative spirit and its ability to connect with a wide audience through unique and engaging content.

Tags: #Zendaya, #RogerFederer, #On, #AirTennis, #Challengers