Tennis

Roger Federer, the legendary tennis icon, continues his global adventures with Uniqlo's "24 Hours with Roger" video series. After exploring iconic cities like Tokyo, Shanghai, London, and New York City, Federer recently embarked on a captivating journey through the City of Love, Paris.In the first episode, Federer delves into the world of ballet at the Palais Garnier. Guided by dance director José Martinez and étoile Léonore Baulac, he discovers the surprising similarities between ballet and tennis. Baulac observes Federer's graceful footwork and attempts to execute a chassé using a tennis racket.Next, Federer visits Fête le Mur, a tennis academy founded by Yannick Noah. Here, he interacts with young players from underprivileged communities, sharing his knowledge and inspiring them with his passion for the sport. Federer emphasizes the transformative power of tennis, noting that it goes beyond competition and becomes a way of life for these children.Finally, Federer meets with his friend, renowned DJ Bob Sinclar. Together, they embark on a musical journey, creating a "Roger mix" that captures the essence of Federer's historic Roland Garros 2009 victory. Sinclar overlays Federer's voice with an existing track, producing a captivating anthem that resonates with the crowd.Through these experiences, Federer not only showcases his love for tennis but also his appreciation for different cultures and art forms. He embraces the spirit of exploration, connecting with people from all walks of life and sharing his passion for excellence.

Asics Brings Tennis to the Heart of Paris with "Rally for the Mind"In the lead-up to the prestigious Roland Garros tournament, Asics, the renowned tennis apparel brand, transformed the iconic Place de la République in Paris into a vibrant tennis court. The "Rally for the Mind" pop-up activation, held on May 23, was a testament to the brand's commitment to promoting health, wellness, and physical activity in the French capital.As part of a two-year partnership with the city of Paris, Asics aimed to inspire Parisians to embrace the transformative power of sports. The event showcased the brand's latest apparel and provided an opportunity for attendees to experience the joy of tennis firsthand. Racquets were distributed to all who stopped by, regardless of their skill level, encouraging them to try the sport and discover its benefits.Several of Asics' pro tour ambassadors graced the event, including Ons Jabeur, Alex de Minaur, Caroline Dolehide, Harriet Dart, Borna Coric, Corentin Moutet, and Diane Parry. These renowned athletes shared their passion for tennis, signed autographs, and posed for selfies with attendees, creating lasting memories.The activation highlighted the positive impact of physical exercise on mental well-being. According to a recent study cited by Asics, 88% of Parisians believe in the benefits of exercise for their psychological health. The event aimed to raise awareness about the importance of mental health and encourage Parisians to prioritize their well-being through physical activity."Asics was founded on the belief that sport and exercise have a positive effect for the body and the mind," said Eddy Ferhi, marketing director of Asics France. "We are proud to continue to be champions of this important message."Ons Jabeur, who recently partnered with Asics, emphasized the connection between physical and mental health. "You can see everywhere, sound mind and sound body, and I'm definitely 300% with that," she said. "I truly wish that being on this court today will bring joy in the minds of others."The "Rally for the Mind" activation was a resounding success, engaging Parisians in the spirit of tennis and promoting the importance of health and well-being. Asics continues to demonstrate its commitment to inspiring people to live healthier, more active lives.

Roland Garros: A Tennis Extravaganza and a Parisian AdventureRoland Garros, the prestigious French Open tennis tournament, is set to captivate tennis enthusiasts worldwide with over 2,500 hours of live coverage across Tennis Channel platforms. While the on-court action promises to be thrilling, Paris offers an array of experiences to complement the tennis spectacle.Top 5 Things to Do in Paris During Roland Garros:1. Le Bowling:Unwind after intense matches with a game of bowling at Le Bowling, an underground bowling alley near the Arc de Triomphe. With 15 lanes, foosball, and billiards, it's a perfect spot to relax and socialize.2. Cottage of the Islands:Escape the tournament grounds and immerse yourself in history at the Cottage of the Islands. This charming Swiss cottage, nestled in the Bois de Boulogne, has been transformed into a bistronomic restaurant offering stunning park views and a serene dining experience.3. The Latin Quarter Experience:Stroll through the historic Latin Quarter, home to Rue Mouffetard, the oldest street in Paris. Explore its quaint shops, lively cafes, and street markets, soaking up the vibrant atmosphere of this picturesque neighborhood.4. To Paris, With Love:Discover the Wall of Love in Montmartre, where the word "love" is inscribed in 311 languages. This iconic landmark is a testament to the city's romantic spirit and a perfect spot for a romantic stroll or a memorable photo.5. The Museum of a Lifetime:Escape the hustle and bustle of the city at the Musée Rodin, dedicated to the works of renowned French sculptor Auguste Rodin. Admire masterpieces like The Thinking Man and The Kiss, surrounded by tranquil sculpture gardens and the historic Hotel Biron.