Tennis

Zendaya Joins On Apparel as Brand Ambassador, Embracing "Tenniscore" StyleTennis-themed blockbuster "Challengers" has catapulted Zendaya into the spotlight as the newest brand ambassador for On apparel. The actress, known for her fashion icon status, will collaborate with On on design and creative campaigns, showcasing the brand's signature "tenniscore" aesthetic.Zendaya's partnership with On marks a significant moment for the brand, which has been making strides in the tennis world. In 2019, Roger Federer invested in the Swiss-based company, and last year, On signed deals with Iga Swiatek and Ben Shelton as its first on-court tennis apparel ambassadors.The collaboration between Zendaya and On was announced with a short film titled "Dream Together," directed by artist and choreographer C Prinz. The film highlights creative movement and the power of collaboration, values that align with On's brand identity."I owe so much to the people around me for getting me to where I am," Zendaya says in the film. "This film recognizes and appreciates those who support and uplift us every day."Zendaya's influence on fashion is undeniable. Her previous collaborations with luxury brands like Valentino, Louis Vuitton, and Lancôme have solidified her status as a style icon. Her partnership with On further cements the "tenniscore" trend, which she showcased during the promotional tour for "Challengers."On's rapid growth in tennis is evident in its recent signings. Former junior world No. 1 Joao Fonseca joined the brand shortly after turning professional. Federer, who has been an investor in On since 2019, congratulated Zendaya on her new role with a playful dad joke on social media."It's On," Federer quipped, referencing a scene from "Challengers" where Zendaya's character watches a tennis match.On co-founder David Allemann expressed his admiration for Zendaya's ability to inspire and connect with people. "We can't think of a better partner to help us grow, evolve, and connect with people around the world," he said.Zendaya echoed Allemann's sentiments, stating, "I've been a big fan of On for a long time. I'm always wearing them on set, or when I'm traveling, rehearsing, or running around with my dog. So it's a full-circle moment to make this partnership official."

WNBA Star Cameron Brink Channels Coco Gauff's Tennis StyleAs the French Open heats up, tennis fashion is making waves in the WNBA. Rookie sensation Cameron Brink has revealed her inspiration for a recent pre-game outfit: US Open champion Coco Gauff.In a video posted to social media, Brink confessed, "I'm wearing my little New Balance tennis set, I want to be like Coco." The Stanford alumna paired the set with New Balance sneakers and "old-school socks" before her team's game against the Indiana Fever.Both Brink and Gauff are sponsored by New Balance and recently starred in an ad campaign for the brand. Brink's pre-game attire adds to the growing popularity of "tenniscore" fashion, which has been trending in pop culture thanks to the release of the film "Challengers" and Zendaya's stylish promotional looks.However, tennis icons like Venus Williams argue that the practice of incorporating tennis aesthetics into everyday fashion has been around for a long time. "Tennis never goes out of style—it’s always trending!" Williams said. "I’ve always loved seeing people embracing tennis-core and incorporating it into every day style in their own unique way."At Roland Garros, Gauff has been sporting a gray New Balance set in her first two matches. Her collared polo tank and pleated skirt have been paired with a new gray colorway of her signature CG1 shoe.Brink's and Gauff's fashion choices highlight the intersection of sports and fashion. Tenniscore is not just a trend but a reflection of the sport's enduring influence on style.

Tenniscore: The Preppy Athletic Aesthetic Inspired by Roger Federer and Jonathan Anderson's Uniqlo CollaborationThe "tenniscore" aesthetic, a fusion of preppy and athletic styles, has gained immense popularity thanks to the recent Hollywood blockbuster *Challengers* starring Zendaya. This trend has been further fueled by the latest collaboration between tennis legend Roger Federer and Irish designer Jonathan Anderson for Uniqlo.Their first Uniqlo line, released last year, showcased a modern and stylish capsule collection. Their latest effort, however, draws inspiration from vintage tennis apparel from the 1970s and 1980s. The result is a collection that embodies "a simple yet sophisticated uniform for players and non-players alike.""Whether for a walk, a run, or a match, this collection encapsulates the joys of play, on and off the court," Uniqlo states. Federer himself expressed his enthusiasm for the collaboration."It's been a pleasure working with Jonathan again, bringing together his unique vision with Uniqlo's expertise in creating stylish and functional products," Federer said. "I hope everyone enjoys wearing these pieces, whether it's on the tennis court, for other sports, or in casual settings."One of the highlights of the collection is a lightweight parka available in gray, navy, and muted mint-green colorways. Other pieces include nylon joggers, shorts, a V-neck tee, and a variety of polo shirts in striped and solid prints. The polos feature Uniqlo's comfort-conditioning Airism technology and sweat-wicking Dry-Ex fabric."I believe we've crafted items that not only resonate with the essence of sport but also serve as versatile everyday wear that everyone can enjoy," Anderson said.The latest Roger Federer by JW Anderson collection will launch on May 16, with prices ranging from $29.90 to $59.90.

Elena Rybakina, the WTA Tour's reigning cool-girl, has showcased her impeccable "tenniscore" style in a recent photo shoot in Dubai. The world No. 4, known for her on-court prowess and off-court fashion sense, has embraced the trend that seamlessly blends vintage tennis aesthetics with everyday athleisure.Rybakina's photo shoot, captured by Kazakhstani photographer Timur Uteshbekov, features her in a series of preppy, tennis-inspired looks curated by Dubai-based stylist Azhar Yeleussizova. Against a sunny beach backdrop, she exudes a casual-cool vibe in a white cropped polo-neck jumper and matching pleated skirt from Sandro Paris.The "tenniscore" trend, which peaked during the COVID-19 pandemic, has resurfaced as fashion consumers embrace "quiet luxury" and timeless pieces. Rybakina's outfit exemplifies this aesthetic, with minimal branding and understated accessories taking center stage. She accessorizes with classic black Celine sunglasses, high athletic socks, and white platform Walk'n'Dior sneakers adorned with Christian Dior's signature Plan de Paris motif.Beyond her on-court achievements, Rybakina's style has garnered attention. In 2022, she made a fashion statement at the Wimbledon champion's ball by pairing a delicate white tulle Monique Lhuillier gown with Gucci "Ace" sneakers.The photo shoot serves as a signal to luxury fashion brands that Rybakina is open to collaborations. With the 2024 Paris Olympics approaching, where fashion will play a prominent role, it remains to be seen if she will secure a major maison's sponsorship, following in the footsteps of Carlos Alcaraz (Louis Vuitton), Jannik Sinner (Gucci), and Emma Raducanu (Christian Dior).In the meantime, Rybakina will focus on her title defense at the BNP Paribas Open in Indian Wells. Despite recent setbacks due to illness, she remains a formidable force on the court, eager to add to her seven career titles.