Zendaya Joins On Apparel as Brand Ambassador, Embracing "Tenniscore" Style

Zendaya Joins On Apparel as Brand Ambassador, Embracing "Tenniscore" Style

Tennis-themed blockbuster "Challengers" has catapulted Zendaya into the spotlight as the newest brand ambassador for On apparel. The actress, known for her fashion icon status, will collaborate with On on design and creative campaigns, showcasing the brand's signature "tenniscore" aesthetic.

Zendaya's partnership with On marks a significant moment for the brand, which has been making strides in the tennis world. In 2019, Roger Federer invested in the Swiss-based company, and last year, On signed deals with Iga Swiatek and Ben Shelton as its first on-court tennis apparel ambassadors.

The collaboration between Zendaya and On was announced with a short film titled "Dream Together," directed by artist and choreographer C Prinz. The film highlights creative movement and the power of collaboration, values that align with On's brand identity.

"I owe so much to the people around me for getting me to where I am," Zendaya says in the film. "This film recognizes and appreciates those who support and uplift us every day."

Zendaya's influence on fashion is undeniable. Her previous collaborations with luxury brands like Valentino, Louis Vuitton, and Lancôme have solidified her status as a style icon. Her partnership with On further cements the "tenniscore" trend, which she showcased during the promotional tour for "Challengers."

On's rapid growth in tennis is evident in its recent signings. Former junior world No. 1 Joao Fonseca joined the brand shortly after turning professional. Federer, who has been an investor in On since 2019, congratulated Zendaya on her new role with a playful dad joke on social media.

"It's On," Federer quipped, referencing a scene from "Challengers" where Zendaya's character watches a tennis match.

On co-founder David Allemann expressed his admiration for Zendaya's ability to inspire and connect with people. "We can't think of a better partner to help us grow, evolve, and connect with people around the world," he said.

Zendaya echoed Allemann's sentiments, stating, "I've been a big fan of On for a long time. I'm always wearing them on set, or when I'm traveling, rehearsing, or running around with my dog. So it's a full-circle moment to make this partnership official."

Tags: #Zendaya, #OnApparel, #Tenniscore, #Challengers, #RogerFederer