Tennis Channel Appoints First Europe-Based Executive to Lead German Expansion

Tennis Channel has expanded its global reach by appointing Matthias Hahn as its first Europe-based executive. Hahn will lead the network's German-language platforms in Germany, Austria, and Switzerland.

Hahn's responsibilities include establishing a local executive team in Munich, overseeing subscriber growth, and developing strategies for profitability. He will also manage sponsor relationships, marketing initiatives, and pricing decisions.

Hahn brings a wealth of experience in the media industry. Prior to joining Tennis Channel, he held senior sales positions at TiVo and Sky Germany. His expertise in monetizing streaming services and managing distribution agreements will be invaluable to Tennis Channel's international expansion.

Launched in 2020, Tennis Channel Germany offers a tailored programming lineup for audiences in the region. It features series hosted by and focused on players from Germany, Austria, and Switzerland, as well as classic matches with all-time greats from the area.

Tennis Channel Germany complements the network's extensive coverage of top-level live tennis throughout the year. The network holds rights to the four majors, all ATP and WTA Tour competitions, and other prestigious events.

Tennis Channel's parent company, Sinclair, Inc., is a diversified media company with a strong presence in local news and sports. The company owns and operates over 185 television stations and provides services to 21 regional sports network brands.

Hahn's appointment reflects Tennis Channel's commitment to expanding its international footprint and providing tennis fans around the world with access to high-quality content.

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