Tennis participation in the United States has witnessed a remarkable surge in recent years, with the United States Tennis Association (USTA) playing a pivotal role in promoting the sport's growth. The USTA's National Tennis Month initiative, held annually in May, aims to further boost participation and highlight the numerous benefits of tennis.
The COVID-19 pandemic in 2020 sparked an initial surge in tennis participation due to its inherent social distancing nature. This momentum has continued, with nearly 24 million Americans playing tennis in 2023, a 34% increase since 2019. Notably, first-time players accounted for 20% of the total, representing a 133% increase.
Recognizing the growing popularity of tennis, the USTA has designated May as National Tennis Month to promote the sport's health and wellness benefits. A Mayo Clinic study in 2018 revealed that tennis players live an average of nine years longer than sedentary individuals. The USTA has aptly dubbed tennis "the world's healthiest sport."
National Tennis Month provides resources to players, coaches, clubs, and organizations to enhance the game, attract new players, and engage communities through events and play opportunities. The USTA's event database allows individuals to find places to play and access promotional materials. Additionally, a proclamation kit assists advocates in encouraging local governments to officially declare May as National Tennis Month.
Beyond the health benefits, National Tennis Month offers tangible rewards for participation. The USTA offers opportunities to win tickets to the US Open and other prizes. National sponsors such as Dick's Sporting Goods and Fage yogurt also activate throughout the month.
Elliot Petit, the USTA's senior director for retention and brand, emphasizes the importance of National Tennis Month as a way to "celebrate all that our amazing sport has to offer." The initiative aims to retain new players, inspire current players, and strengthen local ties to the game.
Tags: #Tennis, #USTA, #NationalTennisMonth, #HealthBenefits, #NewPlayers
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