Marvel and US Open Team Up for Epic Tennis-Themed Comic Book
In a groundbreaking collaboration, the United States Tennis Association (USTA) has partnered with Marvel to create an exclusive comic book featuring the world's top tennis stars as superheroes. The comic book will be distributed during the 2024 US Open Fan Week, coinciding with the tournament's theme, "Celebrating the Power of Tennis."
The tennis-themed Avengers-style crossover will feature the likes of Naomi Osaka, Carlos Alcaraz, Iga Swiatek, Frances Tiafoe, Jessica Pegula, Taylor Fritz, Aryna Sabalenka, Ben Shelton, Sloane Stephens, and Nick Kyrgios. These tennis legends will join forces with iconic Marvel superheroes to fight for the power of tennis.
"This collaboration not only elevates the on-site experience for fans but also strengthens the power of this year's theme, with tennis' top stars and Marvel Super Heroes 'Celebrating the Power of Tennis' together," said Nicole Kankam, USTA Managing Director, Pro Tennis Marketing and Entertainment.
The comic book will be available to fans who have signed up for the US Open's Fan Access Pass. Additionally, 1,500 free copies will be distributed each day during US Open Fan Week (August 19-23). The remaining copies will be given away over the weekend during Arthur Ashe Kids' Day (August 24-25).
"Marvel is a window to the world, with New York serving as the setting for so many of Marvel's epic stories," added Jon Harris, CEO of AthLife. "With the US Open's identity as a marquee New York City event, it was a natural for these two iconic brands to come together with some of the world's best tennis players to deliver a fun story showcasing the power of tennis for the fans."
The comic book is a testament to the growing popularity of tennis and its ability to inspire and entertain. By partnering with Marvel, the USTA aims to reach a wider audience and promote the sport to a new generation of fans.
Tags: #USTennis, #Marvel, #USOpen, #TennisSuperheroes, #FanWeek
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