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Zendaya and Federer Face Off in Surreal Air Tennis Showdown for On

Zendaya and Federer Face Off in Surreal Air Tennis Showdown for On

Zendaya and Roger Federer Engage in Surreal Air Tennis Showdown for OnSwiss sportswear giant On has released a captivating new advertisement featuring global brand ambassador Zendaya and 20-time Grand Slam champion Roger Federer in an epic air tennis showdown. The surreal ad invites viewers to suspend disbelief and witness a clash between these two cultural icons.Zendaya, who recently starred as a retired tennis prodigy in the film "Challengers," reprises her role in the ad. After spotting Federer in an On store, she challenges him to a game of air tennis, a mimed tennis match without the ball.The ad is filled with references to "Challengers," including Zendaya's signature sunglasses stare-down, the presence of her personal assistant Darnell Appling as chair umpire, and the techno soundtrack inspired by Trent Reznor and Atticus Ross.On's partnership with Zendaya marks a full-circle moment for the actress, who has been a longtime fan of the brand. "I'm always wearing them on set, or when I'm traveling, rehearsing or running around with my dog," she said.Federer's involvement with On dates back to 2019, when he acquired a stake in the company. Since then, he has helped develop "The Roger" line of tennis shoes and has served as a global spokesperson.On has made significant strides in the tennis market in recent years. In 2022, the brand signed world No. 1 Iga Swiatek and American Ben Shelton to head-to-toe deals.The Zendaya and Federer air tennis showdown is a testament to On's growing presence in the sport. The ad showcases the brand's innovative spirit and its ability to connect with a wide audience through unique and engaging content.

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Serena Williams Gives Thumbs Up to Tennis Blockbuster "Challengers"

Serena Williams Gives Thumbs Up to Tennis Blockbuster "Challengers"

Serena Williams, the undisputed GOAT of tennis, has weighed in on the critically acclaimed Hollywood film "Challengers," starring Zendaya as a former tennis prodigy. In an interview with The New York Times, Williams expressed her overall approval of the film, praising its accuracy and compelling interpersonal dynamics.While acknowledging the film's realistic portrayal of tennis, Williams found the relationships between the characters particularly relatable. She drew parallels between her own codependency with her sister Venus and the dynamics depicted in the film. "I feel like I was codependent with Venus," she said. "So I actually felt like there was so much accuracy in there about things that we don't think about as tennis players or even talk about as tennis players."Williams also appreciated the film's exploration of the loneliness that can accompany a tennis career. "There's definitely a lot of co-depending," she said. "You can also be a loner in tennis, so I don't know. ... I liked the movie. That's all I can say."Despite her positive review, Williams expressed a desire for a more conclusive ending. "I wanted there to be more of an ending," she said. "I told Zendaya, 'Listen, is there more? Like, I want more. Did they win?' I don’t want to give away the ending.""Challengers" has resonated with audiences worldwide, grossing nearly $50 million at the box office in the U.S. and over $92 million internationally. Its success underscores the film's ability to capture the complexities of the tennis world and the human relationships that shape it.

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Zendaya Joins On Apparel as Brand Ambassador, Embracing "Tenniscore" Style

Zendaya Joins On Apparel as Brand Ambassador, Embracing "Tenniscore" Style

Zendaya Joins On Apparel as Brand Ambassador, Embracing "Tenniscore" StyleTennis-themed blockbuster "Challengers" has catapulted Zendaya into the spotlight as the newest brand ambassador for On apparel. The actress, known for her fashion icon status, will collaborate with On on design and creative campaigns, showcasing the brand's signature "tenniscore" aesthetic.Zendaya's partnership with On marks a significant moment for the brand, which has been making strides in the tennis world. In 2019, Roger Federer invested in the Swiss-based company, and last year, On signed deals with Iga Swiatek and Ben Shelton as its first on-court tennis apparel ambassadors.The collaboration between Zendaya and On was announced with a short film titled "Dream Together," directed by artist and choreographer C Prinz. The film highlights creative movement and the power of collaboration, values that align with On's brand identity."I owe so much to the people around me for getting me to where I am," Zendaya says in the film. "This film recognizes and appreciates those who support and uplift us every day."Zendaya's influence on fashion is undeniable. Her previous collaborations with luxury brands like Valentino, Louis Vuitton, and Lancôme have solidified her status as a style icon. Her partnership with On further cements the "tenniscore" trend, which she showcased during the promotional tour for "Challengers."On's rapid growth in tennis is evident in its recent signings. Former junior world No. 1 Joao Fonseca joined the brand shortly after turning professional. Federer, who has been an investor in On since 2019, congratulated Zendaya on her new role with a playful dad joke on social media."It's On," Federer quipped, referencing a scene from "Challengers" where Zendaya's character watches a tennis match.On co-founder David Allemann expressed his admiration for Zendaya's ability to inspire and connect with people. "We can't think of a better partner to help us grow, evolve, and connect with people around the world," he said.Zendaya echoed Allemann's sentiments, stating, "I've been a big fan of On for a long time. I'm always wearing them on set, or when I'm traveling, rehearsing, or running around with my dog. So it's a full-circle moment to make this partnership official."

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Zendaya's Tennis Ball Gown Steals the Show at "Challengers" Premiere Afterparty

Zendaya's Tennis Ball Gown Steals the Show at "Challengers" Premiere Afterparty

Zendaya's Tennis-Inspired Fashion Reigns Supreme at "Challengers" Premiere AfterpartyZendaya, the star of the upcoming tennis-themed film "Challengers," once again showcased her impeccable style at the afterparty for the film's Los Angeles premiere. After gracing the red carpet in a stunning Vera Wang gown, Zendaya transformed into a custom Celia Kritharioti creation that perfectly captured the essence of her on-screen role.The floor-length gown, a vibrant tennis ball-yellow, featured an eye-catching detail: an actual tennis ball positioned at the bottom of the deep V-neck. This playful touch echoed the "method dressing" approach that Zendaya and her stylist, Law Roach, have adopted for the film's promotional tour.At the afterparty, Zendaya had the pleasure of meeting former Wimbledon finalist Eugenie Bouchard. Bouchard, who attended the premiere alongside tennis legends Tracy Austin and Venus Williams, shared a photo with Zendaya on social media, dubbing her "the new tennis queen."Zendaya's encounter with Bouchard was just one of several interactions she has had with the tennis world during the press tour for "Challengers." Coco Gauff's coach, Brad Gilbert, served as the film's tennis consultant, while Venus Williams revealed that Zendaya had sought her out at the premiere.Despite her connections to the tennis world, Zendaya has yet to meet Gauff herself. However, after learning of Zendaya's desire to meet her, Gauff extended an open invitation from the Porsche Tennis Grand Prix in Stuttgart."I'm such a fan and you're a huge inspiration for me," Gauff said. "Maybe one day we can meet up and even get a little hit in."Zendaya's viral tennis-themed fashion has garnered widespread attention and admiration. Her ability to seamlessly blend style and substance has made her a true fashion icon. As "Challengers" prepares to hit theaters, Zendaya's unique approach to dressing for the role is sure to continue captivating audiences.

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Zendaya Pays Homage to Venus and Serena Williams in "Challengers" Press Tour

Zendaya Pays Homage to Venus and Serena Williams in "Challengers" Press Tour

Zendaya's "Challengers" Press Tour Pays Homage to Tennis Legends Venus and Serena WilliamsZendaya's fashion choices for the "Challengers" press tour have been nothing short of captivating, drawing inspiration from the film's tennis theme. However, her latest ensemble pays tribute to two of the sport's most iconic figures: Venus and Serena Williams.In a stunning photoshoot for Vogue magazine, Zendaya channeled the Williams sisters in a flowing, black-and-white Carolina Herrera gown and white beads. The look was an exact replica of the one worn by Venus and Serena for a Vogue shoot in 1998, where they were photographed embracing on a white couch.Carolina Herrera designer Wes Gordon expressed his admiration for the original image, calling it "iconic" and collaborating with Zendaya's stylist, Law Roach, to recreate it for the actress. Roach shared the photos on Instagram, describing it as an "ode to the greats" and tagging the Williams sisters.Zendaya's tribute to the Williams sisters extends beyond the photoshoot. At the "Challengers" Los Angeles premiere, she had the opportunity to meet Venus Williams, who was among the guests. Zendaya expressed her excitement about Williams' attendance, and later shared a photo of them on the red carpet, writing, "Wow ... this is so special."Williams responded in the comments, "Update: Zendaya found me."Zendaya's fashion choices and her admiration for the Williams sisters highlight the enduring impact of these tennis legends. Their influence extends beyond the court, inspiring fashion and empowering women around the world.

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Zendaya Stuns in Pink and Yellow at 'Challengers' Premiere and Afterparty

Zendaya Stuns in Pink and Yellow at 'Challengers' Premiere and Afterparty

Zendaya's Stunning Style Transformation at 'Challengers' Premiere and AfterpartyZendaya, the epitome of fashion and style, graced the red carpet of the Los Angeles premiere of "Challengers" in a breathtaking pink and black Vera Wang gown. The intricate lace bodice and voluminous tulle and satin skirt exuded elegance and sophistication. Her minimal accessories complemented the gown perfectly, allowing her natural beauty to shine through.During the red carpet, Zendaya revealed her admiration for tennis prodigy Coco Gauff, expressing her desire to meet the young star. Her passion for tennis was evident in her "method dressing" approach, where she incorporates elements of her movie characters into her outfits.For the afterparty at Funke in Beverly Hills, Zendaya transformed into a vibrant and playful persona. She donned a plunging neon yellow Celia Kritharioti Couture gown, reminiscent of the iconic tennis balls. The white heels added a touch of contrast and completed the look.Tennis stars past and present graced the event, including Venus Williams, Eugenie Bouchard, and Tracy Austin. They joined A-listers like Cynthia Erivo and Tina Knowles, adding to the star-studded atmosphere.Zendaya's style evolution throughout the "Challengers" promo tour has been a testament to her versatility and fashion prowess. From the Loewe tennis player dress in Sydney to the tennis ball heels in Rome, she has effortlessly blended her on-screen persona with her off-screen style.The premiere of "Challengers" marks a significant moment for Zendaya, who has established herself as a fashion icon and a rising star in the film industry. Her ability to captivate audiences with her performances and her impeccable style continues to inspire and amaze.

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Zendaya's Tennis Film 'Challengers' Excites Grandmother, Aims to Meet Coco Gauff

Zendaya's Tennis Film 'Challengers' Excites Grandmother, Aims to Meet Coco Gauff

Tennis enthusiasts worldwide are eagerly anticipating the release of "Challengers," a Zendaya-led film that delves into the captivating world of the sport. The film, set to premiere in theaters next week in the U.S., has already garnered significant buzz, particularly among the star's close-knit circle.Zendaya's grandmother, an avid tennis fan, is particularly excited about the film's release. "She loves tennis, so she was so excited that I'm doing this movie," Zendaya revealed during a recent press appearance. "She's setting up a whole thing with all of her friends to go [see it]."Despite the film's R-rating and its exploration of mature themes, Zendaya expressed confidence that her grandmother would not be fazed by any potentially racy scenes. "She's also seen 'Euphoria,'" Zendaya said, referring to the HBO show for which she has won two Emmy Awards. "So it'll be fine."The Los Angeles premiere of "Challengers" on Tuesday saw Zendaya gracing the red carpet, where she expressed her admiration for one of the WTA's rising stars, Coco Gauff. "I love Coco [Gauff], I haven't met her yet, but I sure hope so!" Zendaya exclaimed. "I know Brad's [Brad Gilbert, the film's tennis consultant] her coach, so I'm like, 'I want to meet her!'"While Gauff was unable to attend the premiere due to her participation in the Porsche Tennis Grand Prix in Stuttgart, the tennis community was well-represented by Brad Gilbert, Eugenie Bouchard, and Venus Williams.

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Zendaya Shines at Rolex Monte-Carlo Masters, Joining Tennis Elite

Zendaya Shines at Rolex Monte-Carlo Masters, Joining Tennis Elite

The Rolex Monte-Carlo Masters witnessed a star-studded affair on Saturday as Hollywood A-lister Zendaya graced the sidelines to watch the thrilling semifinal clash between Jannik Sinner and Stefanos Tsitsipas. Zendaya's appearance marked the latest in a series of tennis-themed events for the actress, who recently starred in the tennis-centric romantic comedy "Challengers."Zendaya, accompanied by her co-stars Mike Faist and Josh O'Connor, arrived at Court Rainier III, joining a constellation of celebrities that included Prince Albert II of Monaco and Formula 1 stars Carlos Sainz, George Russell, and Lando Norris. The trio snapped photos on the balcony overlooking the picturesque Bay of Monaco before settling in to witness the captivating match between Sinner and Tsitsipas.In preparation for their roles in "Challengers," Zendaya, Faist, and O'Connor underwent rigorous tennis training with renowned coach Brad Gilbert, who currently works with US Open champion Coco Gauff. Gilbert praised the actors' dedication, noting that Zendaya and O'Connor had never played tennis before, while Faist had some high school experience."It's not easy when you haven't played and you're supposed to be a pro," Gilbert told Tennis.com. "But they all worked incredibly hard."O'Connor expressed his appreciation for the opportunity to learn a new skill, stating, "I love watching tennis, but I'm not very good on the court. But I learned a lot filming 'Challengers.' It's always nice learning a new skill."Zendaya's appearance at the Rolex Monte-Carlo Masters further highlights the growing intersection between Hollywood and the world of tennis. The actress's involvement in "Challengers" and her presence at major tennis events demonstrate the increasing popularity of the sport among celebrities and the general public alike.

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Zendaya's Tennis-Inspired Dress Stuns at 'Challengers' Premiere

Zendaya's Tennis-Inspired Dress Stuns at 'Challengers' Premiere

Zendaya's Tennis-Inspired Dress Steals the Show at 'Challengers' PremiereAt the Australian premiere of the highly anticipated tennis-themed film "Challengers," Zendaya made a grand entrance on the red carpet in a dazzling green dress that paid homage to the sport. The custom-made Loewe creation featured a plunging neckline and a silhouette of a tennis player reaching up to serve a tri-colored ball."I came as a tennis court tonight. A bedazzled tennis court," Zendaya quipped on the red carpet.The dress, designed by Loewe's creative director Jonathan Anderson, who also designed the costumes for the film, was an instant hit with fans and critics alike. Zendaya's longtime stylist, Law Roach, praised her as "magic" in a post on Instagram.The dress's tennis-inspired details extended to Zendaya's accessories, including matching shoes. The actress's commitment to the theme was evident in her portrayal of Tashi Duncan in "Challengers," a one-time tennis prodigy who becomes a coach for her husband, a former Grand Slam champion.To prepare for the role, Zendaya worked closely with Brad Gilbert, a former ATP player and current coach of Coco Gauff. Gilbert praised Zendaya's athleticism and determination to learn the sport."She was very focused, very determined to learn and do the best work possible," Gilbert said. "She got really good at copying and mimicking swings.""Challengers," directed by Luca Guadagnino, is set to hit theaters in the U.S. on April 26. Zendaya's captivating performance and the film's unique blend of tennis and drama are sure to make it a must-see for fans of both sports and cinema.

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